Analysis on the Development of Rebar Marketing Strategy
浅析螺纹钢市场营销战略发展

摘要

螺纹钢是中型以上建筑中常用的钢材类型之一。改革开放以来，我国处于经济复苏，城乡一体化建设的进程逐渐推进，城乡建筑工程体量逐渐增大，螺纹钢的需求也逐渐上升，导致很多地区的钢铁制造商螺纹钢的生产量逐年提高。但受国际经济大环境的影响，我国经济发展逐渐趋于平稳状态，螺纹钢的市场需求也受到了一定的影响，螺纹钢的市场竞争力日趋激烈，而作为钢铁工业盈利最高的品种-螺纹钢，其盈利空间不断被压榨，制约了钢铁工业的迅猛发展，进而影响我国国民经济的增长步伐。因此，面对螺纹钢产能过剩和需求逐渐平稳甚至减少的矛盾探究出一种可行的市场营销战略是钢铁行业绿色发展的必经之路。

Abstract

Rebar is one of the commonly used types of steel in buildings above medium size. Since the reform and opening up, my country has been in economic recovery, the process of urban-rural integration has gradually advanced, the volume of urban and rural construction projects has gradually increased, and the demand for rebar has also gradually increased, resulting in steel manufacturers in many regions. The production volume of rebar has increased year by year. However, affected by the international economic environment, my country's economic development has gradually stabilized, and the market demand for rebar has also been affected to a certain extent. The market competitiveness of rebar is becoming increasingly fierce, and as the most profitable variety in the steel industry - rebar , its profit space is constantly being squeezed, which restricts the rapid development of the steel industry, which in turn affects the pace of growth of my country's national economy. Therefore, in the face of the contradiction between the overcapacity of rebar and the gradual stabilization or even reduction of demand, it is the only way to find a feasible marketing strategy for the green development of the steel industry.