Thematic Positioning and Development Strategies in Tourism Planning
旅游规划中的主题定位与开发策略

摘要

近些年来，在国家大力发展复兴民族文化的背景下，民族类景区也逐渐成为大众旅游目标，甘肃省敦煌市以其独有的大漠飞天文化，对旅游客源地的消费成形成了较大拉力，但其在现有的发展条件下所形成优势不足，急需更加明确的主体定位及劣势补充，做到更好的精品景区的可持续发展。

Abstract

In recent years, under the background of countries to develop the revival of national culture, national class scenic spot also gradually become a target for mass tourism, with its unique desert flying culture of dunhuang city, gansu province, on the formation of a tourist group's consumption into the larger tension, but its under the condition of the development of the existing advantages formed by insufficient, need more clear the body of the location and disadvantages complement, To achieve better sustainable development of boutique scenic spots.