The Application of Color Design in sports and health products
色彩设计在运动健康类产品中的应用

摘要

随着社会的不断进步与发展，人们的物质生活有了极大的满足，因此对于生活品质有了更好地追求。而良好的身体素质是追求高品质生活的基础，因此越来越多的人民开始通过运动来提升生命质量，运动健康类产品也成为市场中的热销产品。但是在运动健康类产品的包装设计中色彩是非常重要的一部分，会严重影响消费者的消费行为。因此在健康的产品应用过程中也在不断的优化色彩设计来更好的满足消费群体的相关消费需求。本文中就将以运动水壶为例来探究色彩设计在运动健康类产品中的应用，希望可以为运动健康类产品的色彩设计优化提供有效参考。

Abstract

With the continuous progress and development of the society, people's material life has a great satisfaction, so for the better pursuit of the quality of life. Good physical quality is the basis of the pursuit of high quality of life, so more and more people begin to improve the quality of life through sports, and sports and health products have also become the hot-selling products in the market. However, color is a very important part of the packaging design of sports and health products, which will seriously affect the consumption behavior of consumers. Therefore, in the process of healthy product application, the color design is also constantly optimized to better meet the relevant consumer needs of consumer groups. In this paper, sports water bottle is taken as an example to explore the application of color design in sports health products, hoping to provide an effective reference for the color design optimization of sports health products.