Color, Light and Composition Skills of Photography in Film and Television Advertisements
影视广告中摄影的色彩光线及构图技巧

摘要

随着科技的发展，全球数字化趋势渐趋明显，数字化时代背景下，影视广告等多媒体行业迎来了新的发展契机。影视广告的质量水平，一方面取决于行业的整体制作水平，另一方面合理使用摄影技巧，能够更加有效提高影视广告的效果。本文从影视广告中的色彩、光线及构图三个方面加以阐述，探究摄影技巧在影视广告中的应用。

Abstract

With the development of science and technology, the global digital trend is becoming increasingly obvious. In the context of the digital era, the multimedia industry such as film and television advertising has ushered in a new development opportunity. The quality level of film and television advertising, on the one hand, depends on the overall production level of the industry. On the other hand, reasonable use of photography skills can more effectively improve the effect of film and television advertising. This paper expounds the color, light and composition of film and television advertisements, and explores the application of photography skills in film and television advertisements.