Research on the Development of Apple Industry in Zhaoyang District of Zhaotong City under the background of rural Revitalization
乡村振兴背景下昭通市昭阳区苹果产业发展研究

摘要

昭阳区位于云南省东北端，地处云、贵、川三省结合部，其资源优势和自然条件独特，迄今已有80多年的种植苹果历史。在乡村振兴的大背景下，通过分析昭阳区苹果产业发展的优势，探讨苹果产业发展在乡村振兴中存在的问题，提出通过夯实基础设施建设、转变传统经营模式、提升苹果产业专业化水平、提升苹果质量，打造品牌效应等意见和建议，为昭阳区在乡村振兴中实现产业兴旺，农民实现增收致富提出科学依据。

Abstract

Zhaoyang District is located in the northeast end of Yunnan Province, at the junction of Cloud, Guizhou and Sichuan provinces. It has a unique resource advantage and natural conditions, and has been growing apple for more than 80 years. Under the background of rural revitalization, by analyzing the advantages of the development of apple industry in Zhaoyang District, the existing problems of the development of apple industry in rural revitalization are discussed, and opinions and suggestions are put forward, such as consolidating infrastructure construction, transforming the traditional business model, improving the specialization level of apple industry, improving the quality of apple, and creating brand effect, so as to realize industrial prosperity in Zhaoyang District in rural revitalization. The scientific basis for farmers to increase income and get rich is put forward.