The innovation and transformation of news commentary programs under the backgroundof integrated media
新闻评论类节目在融媒体背景下的创新与转型

摘要

在移动传播场景中，新媒体的发展对传统新闻评论产品的传播产生了一定的冲击，主流媒体需要在新环境中积极寻求改革之路，探索在移动场景中传播新闻评论内容的重要方法，维护自身作为社会舆论引导者的地位。短视频作为当前互联网环境中影响力较大、受众广泛传播的媒介，对新闻评论的生产和传播具有促进效应媒体在转型和发展过程中需要合理利用短视频实现新闻评论产品的生产和高效传播。

Abstract

In the mobile communication scene, the development of new media has a certain impact on the communication of traditional news comment products. Mainstream media need to actively seek the road of reform in the new environment, explore the important methods of spreading news comment content in the mobile scene, and maintain their position as the leader of social opinion. As a medium with great influence and wide dissemination in the current Internet environment, short video has a promoting effect on the production and dissemination of news comments. In the process of transformation and development, media need to make reasonable use of short video to achieve the production and efficient dissemination of news comments products.