摘要
近年来，江汉平原各地历史街区响应传统节日振兴的政策，顺应都市文化旅游事业兴起之势所开发的传统节日文化体验项目存在形式老套、各地产品同质化发展的趋势。本研究从适应当代大众生活特点进行传播形式与手段的创新性应用与表达这一传统节日振兴工程实施原则中，寻找历史街区传统节日文化体验创新设计的启示点，提出传统节日文化体验应以更加深刻真挚的生活情怀去促进传统节日中优秀生活智慧与经验对当代人日常生活进行深入指导的观点，总结传统节日文化体验的现实功能并进一步在此基础上建构历史街区传统节日文化体验创新设计的逻辑框架。本研究选择江汉平原代表性历史街区武汉昙华林历史街区为研究对象，在理论研究基础上详细分析该街区传统节日文化体验创新设计要素，提出由“观”、“知”、“闻”、“走”构成的传统节日中医药植物景观文化体验模式、以“食”、“养”、“学”相结合的传统节日中医饮食文化体验模式，和全面利用好昙华林历史街区传统节日文化体验创新设计的利益关系者三大策略，对武汉昙华林历史街区传统节日文化体 验项目的内容、形式和功能进行全面创新，为江汉平原其他历史街区的传统节日文化体验设计提供创新依据。
关键词： 传统节日；江汉平原历史街区；文化体验；设计策略
Abstract
In recent years, historical districts across the Jianghan Plain have developed traditional festival cultural experience projects in response to the policy of revitalizing traditional festivals and the rise of urban cultural tourism. However, these projects exhibit outdated formats and a trend of homogeneous development. This study explores innovative approaches for traditional festival cultural experience design in historical districts by applying principles of innovative communication forms and methods adapted to contemporary lifestyles. It proposes that traditional festival cultural experiences should promote the profound life wisdom and experiences embedded in traditional festivals to guide modern daily life through deeper emotional connections. The research summarizes the practical functions of traditional festival cultural experiences and constructs a logical framework for innovative design. Taking Wuhan Tanhualin Historic District as a case study, the paper analyzes design elements for innovative cultural experiences and proposes three strategies: A traditional festival herbal landscape cultural experience model integrating "viewing," "knowing," "listening," and "exploring"; A traditional festival dietary culture experience model combining "food," "health preservation," and "learning"; Comprehensive stakeholder engagement in cultural experience design. These strategies aim to innovatively reshape the content, forms, and functions of cultural experience projects in Tanhualin, providing a reference for innovative cultural experience design in other historical districts across the Jianghan Plain.
Key words： Traditional festivals; Jianghan Plain historic districts; Cultural experiences; Design strategy
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