The generation logic and social acceptance of network catchwords—A case study of the top ten network catchwords of 2024
网络流行语的生成逻辑与社会接受——以2024年度的十大网络流行语为例

摘要

随着科学技术的进步，多媒体的应用范围越来越广，使用论坛、微信、微博、QQ等交流媒介的人数也日益增加，随着互联网的普及以及社会主义政治文明建设的推进，网络社会迅速崛起。语言是人类最重要的交际工具，人们借助语言来保存和传递人类文明的成果。网络流行语作为一种特殊的语言现象，它的出现和发展必然会对政治、经济、社会、科技乃至文化产生影响。网络流行语以其新奇、简洁、更新传播快等特点而在网络上迅速流行，并且有逐渐延伸至现实生活的趋势。同时，网络流行语本身所承载的社会文化特征，也是互联网+时代的鲜明代表，体现了社会的进步和文化的发展。

Abstract

With the progress of science and technology, the application range of multimedia is becoming wider and wider, and the number of people using forums, WeChat, microblog, QQ and other communication media is increasing day by day. With the popularization of the Internet and the promotion of socialist political civilization construction, the network society has rapidly emerged. Language is the most important means of communication for human beings. People use language to preserve and pass on the achievements of human civilization. As a special language phenomenon, the emergence and development of Network Catchwords will inevitably have an impact on politics, economy, society, science and technology, and even culture. Network Catchwords, with its novelty, simplicity, fast dissemination and other characteristics, has quickly become popular on the Internet, and there is a trend of extending to the real world. At the same time, the social and cultural characteristics carried by Network Catchwords itself are also the distinctive representatives of the Internet + era, reflecting the progress of society and the development of culture.