The transformation trend of TV broadcasting style under the new media environment
新媒体环境下电视播音主持风格的转型趋势

摘要

新媒体环境的迅速发展为传统电视播音主持带来了深刻的转型。随着观众需求的多元化与技术的进步，电视播音主持的风格逐渐呈现出个性化、互动性和即时性等特点。主持人不再是单纯的信息传递者，更多地扮演着内容创作、情感共鸣和观众互动的多重角色。通过社交媒体平台的普及和观众参与的增强，电视节目不再仅限于单向传播，主持人风格的变化趋向更加灵活与创新。在此背景下，探讨新媒体环境下电视播音主持风格的转型趋势，不仅反映了传媒行业的发展方向，也揭示了新时代电视传播的独特魅力。

Abstract

The rapid evolution of new media has triggered profound transformations in traditional television broadcasting. With the diversification of audience demands and technological advancements, TV hosts now exhibit increasingly personalized, interactive, and real-time characteristics. Hosts are no longer mere information transmitters but increasingly assume multifaceted roles including content creation, emotional resonance, and audience engagement. Enhanced social media platforms and increased viewer participation have transformed television programs beyond one-way communication, driving hosts' styles toward greater flexibility and innovation. This context highlights that exploring the transformation trends of TV hosting styles in the new media era not only reflects the development direction of the media industry but also reveals the unique appeal of contemporary television communication.