摘要
在“一带一路”倡议下，中国能源电力技术标准国际传播面临译介与传播脱节的问题。本文基于生态翻译学“翻译适应选择论”，构建“译前环境评估-译中多维适配-译后传播优化”的“译介-传播”协同机制，从语言维、文化维、交际维提出适配策略，并以《风电并网导则》英译本为实证对象，对比分析英国、印尼受众的反馈数据。结果显示，优化后受众理解度、接受度与传播意愿显著提升。研究填补了技术标准译介与传播协同的理论空白，为中国能源电力技术标准国际化提供实践路径。
关键词： 生态翻译学；能源电力技术标准；译介-传播协同；跨文化适配；实证研究
Abstract
Against the background of the "Belt and Road" Initiative, the international communication of China's energy and electricity technical standards faces the problem of disconnection between translation and communication. Based on the "Translation as Adaptation and Selection" theory of eco-translatology, this study constructs a "translation-communication" collaborative mechanism of "pre-translation environment evaluation - in-translation multi-dimensional adaptation - post-translation communication optimization", and proposes adaptation strategies from linguistic, cultural and communicative dimensions. Taking the English version of the Wind Power Grid-Connection Guidelines as an empirical object, it compares and analyzes the feedback data from audiences in the UK and Indonesia. The results show that after optimization, the audience's comprehension, acceptance and communication willingness were significantly improved. The study fills the theoretical gap in the collaboration between technical standard translation and communication, and provides a practical path for the internationalization of China's energy and electricity technical standards.
Key words： Eco-translatolog; Energy and electricity technical standards; Translation-communication collaboration; Cross-cultural adaptation; Empirical study
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