A study on innovative dissemination pathways of traditional Chinese culture in the digital age
数字时代下中华传统文化的创新传播路径研究

摘要

数字技术的飞速发展与深度应用，为中华优秀传统文化的传播传承带来了全新机遇，推动传统文化传播从单向灌输的传统模式向多元互动的数字生态转型。但与此同时，传统文化数字传播也面临着诸多现实困境。本文立足数字时代的传播语境，剖析中华优秀传统文化传播的现实境遇与核心逻辑，从技术赋能、生态构建、国际传播三个维度探索传统文化创新传播的实践路径，旨在推动中华优秀传统文化的创造性转化与发展，增强中华文化的传播力与影响力。

Abstract

The rapid development and in-depth application of digital technology have brought new opportunities for the dissemination and inheritance of China’s fine traditional culture, promoting the transformation of traditional culture dissemination from a traditional one-way indoctrination model to a multi-interactive digital ecosystem. But at the same time, the digital dissemination of traditional culture is also facing many practical predicaments. This paper analyzes the current situation and core logic of the dissemination of China’s fine traditional culture based on the communication context of the digital age. It explores the practical paths of the innovative dissemination of traditional culture from three dimensions: technological empowerment, ecological construction, and international communication. The aim is to promote the creative transformation and development of China’s fine traditional culture and enhance the dissemination and influence of Chinese culture.