摘要
随着海洋旅游的快速发展，其对生态环境的负面影响日益凸显，如何引导游客从“自然消费者”转变为“自然保护者”成为关键议题。传统依赖外部规制的管理方式效果有限，因此研究转向探索驱动亲环境行为的内在心理机制，特别是情感路径。本文基于SOR理论和地方依恋理论提出九个核心假设，推演海洋旅游高峰体验通过激发敬畏感和地方依恋，进而促进亲环境行为的心理过程。模型揭示了“高峰体验→敬畏感→地方依恋→亲环境行为”的链式中介路径。为理解海洋旅游情境下亲环境行为的心理黑箱提供了理论透镜，也为实现“人海和谐”、推动海洋旅游可持续发展提供了理论依据。
关键词： 海洋旅游；高峰体验；敬畏感；地方依恋；亲环境行为
Abstract
With the quick growth of marine tourism, its bad effects on the natural environment have become more clear. How to move tourists from being “nature consumers” to “nature protectors” has become a key problem. Old management ways that depend on outside rules have shown poor results, leading to a change in research toward looking at the inner mental processes that push pro-environmental behavior, especially through emotional paths. Using the Stimulus-Organism-Response (SOR) theory and place attachment theory, this paper puts forward nine main ideas to figure out the mental process through which marine tourism peak experiences help pro-environmental behavior by causing awe and place attachment. The suggested model shows a chain-linked path of “peak experience → awe → place attachment → pro-environmental behavior. ” This study gives a theoretical view for understanding the mental black box of pro-environmental behavior in marine tourism，and offers a theoretical base for reaching peaceful living together between people and the ocean, and for pushing the lasting growth of marine tourism.
Key words： Marine tourism; Peak experience; Awe; Place attachment; Pro-environmental behavior
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