Cross-cultural exploration of pathways for the integration model of “English + Cultural Tourism” practice
跨文化视域下“英语+文旅”实践融合模式路径探索

摘要

在文旅产业国际化、全域化发展的时代背景下，跨文化传播能力已成为地方文旅品牌破圈出海、吸引入境客源的核心关键。为破解地方文旅对外传播的现实困境，本文以双语传播理论为核心支撑，以大连文旅为具体研究案例，聚焦“英语+文旅”的跨界融合发展模式，探索适配地方文旅国际化发展的实践路径。研究表明，标准化、差异化、场景化的双语传播策略，能够有效消解中外文化认知偏差，打破地方文旅对外传播的跨文化壁垒，优化入境游客文旅体验，提升城市文旅国际知名度与品牌影响力，同时推动本土非遗、地域文脉等特色文化资源的全球化传播，实现文旅产业提质增效与地域文化对外输出的双向赋能。本研究可为地方文旅国际化传播、“外语+文旅”跨界融合发展提供理论参考与实践借鉴，为城市文旅高质量对外开放提供全新的发展思路。

Abstract

Under the background of internationalization and globalization of the cultural tourism industry, cross-cultural communication competence has become the core of local cultural tourism brands to expand beyond their nation and attract inbound tourists. To address the practical problem in the international dissemination of local cultural tourism, this paper takes the bilingual communication theory as its theoretical foundation, adopts Dalian’s cultural tourism industry as a research case, and focuses on the cross-sectoral integrated development model of “English + Cultural Tourism” to explore practical pathways for the international development of local cultural tourism industries. Research shows that standardized, differentiated, and scenario-based bilingual communication strategies can effectively eliminate cognitive differences between Chinese and foreign cultures, break through cross-cultural barriers in the external dissemination of local cultural tourism, optimize the travel experiences of inbound tourists, and enhance the international popularity and brand influence of urban cultural tourism. Furthermore, these strategies facilitate the global dissemination of local intangible cultural heritage and regional cultural traditions, thereby realizing a two-way empowerment of industrial upgrading and external cultural output. This study provides theoretical references and practical implications for the international dissemination of local cultural tourism and the cross-sectoral integration of foreign language + cultural tourism, while offering novel insights for the high-quality opening-up of urban cultural tourism.