Research on Digital Communication of Intangible Cultural Heritage
非物质文化遗产的数字化传播研究

摘要

非物质文化遗产是一个民族的记忆和文化基因，体现着一个民族的智慧和精神，是中华优秀传统文化传承实践的主要表现形式。在如今飞速发展的时代，在政策上我国加强对非物质文化遗产的保护与传播，在技术上5G网络时代的变革为传播带来了新的机遇，故此数字化传播是非物质文化遗产传播的主要途径之一。本文在数字化传播发展与创新中，通过对我国非物质文化遗产的数字化传播的主体、对象、内容进行探究，并在创新发展中提出文化元素融合、内容及媒介多元化等相关的建议。

Abstract

Abstract: intangible cultural heritage is the memory and cultural gene of a nation, reflects the wisdom and spirit of a nation, and is the main manifestation of the inheritance practice of Chinese excellent traditional culture. In today's era of rapid development, China has strengthened the protection and dissemination of intangible cultural heritage in terms of policy. In terms of technology, the change of 5g network era has brought new opportunities for communication. Therefore, digital communication is one of the main ways of intangible cultural heritage communication. In the development and innovation of digital communication, this paper explores the subject, object and content of the digital communication of China's intangible cultural heritage, and puts forward some suggestions on the integration of cultural elements, the diversification of content and media in the innovation and development.