New media helps to build the communication model of "rural revitalization"——Taking Jinggangshan as an example
新媒体助力“乡村振兴”传播模式构建——以井冈山为例

摘要

2021年，为实现中华民族伟大复兴的一项重大任务是全面推进乡村振兴。在乡村振兴背景下，新媒体面临许多传播困境，井冈山虽已经借助新媒体，形成特色产业、红旅融合和井冈山传播矩阵的方式助力乡村振兴，但仍然存在许多困境需要克服。为讲好“乡村振兴”故事，凝聚复兴伟力，本文以井冈山为例，探究新媒体助力“乡村振兴”建构传播新模式。

Abstract

In 2021, a major task for realizing the great rejuvenation of the Chinese nation is to comprehend- sively promote rural revitalization. In the context of rural revitalization, new media is facing many difficulties in communication. Although Jinggangshan has used new media to help rural revitalization by forming characteristic industries, the integration of red tourism and the matrix of Jinggangshan communication, there are still many diffi- culties to overcome. In order to tell the story of "rural revitalization" well and gather the great power of revival, this article takes Jinggangshan as an example to explore how new media can help "rural revitalization" to construct a new mode of communication.