Analysis on the strategy of improving the innovation ability of newspaper editors in the new media era
新媒体时代提升报纸编辑创新能力的策略探析

摘要

互联网的发展使大众的生活变得更加便捷，信息传播途径更加多元化，传播速度也更快了，新媒体时代随之到来，纸媒行业在这一浪潮中无疑受到了巨大冲击。在这样的背景下，报业想要谋求发展，不被时代淘汰，必然需要增强编辑的创新能力，迎合市场需求，提升行业竞争力。本文对新媒体时代提升报纸编辑创新能力的必要性进行分析，并着眼提出针对性的策略。

Abstract

The development of the Internet has made people's lives more convenient, information dissemination channels have become more diversified, and the dissemination speed has become faster. The new media era has come, and the paper media industry has undoubtedly suffered a huge impact in this wave. In this context, if the newspaper industry wants to seek development and not be eliminated by the times, it is necessary to enhance the innovation ability of editors, meet the market demand, and enhance the competitiveness of the industry. This paper analyzes the necessity of improving the innovation ability of newspaper editors in the new media era, and puts forward targeted strategies.