Research on Food Packaging Design Based on Interactive Experience
基于交互体验的食品包装设计研究

摘要

国民经济日益增长，食品包装作为国民经济最具朝气、增长速度最快的产业之一，现代食品包装设计由满足消费者物质需求转向兼顾精神价值和社会文化价值的体现。文章重点阐述了经济发展背景下，交互体验式食品包装设计的特征，提出了交互体验式设计在食品包装设计中的应用方法，应用原则以及应用价值。交互体验式食品包装设计，以期为食品包装设计提供比较多元、亲和及科学的设计依据，满足大众的需求。

Abstract

The national economy is growing day by day. Food packaging is one of the most dynamic and fastest growing industries in the national economy. Modern food packaging design has changed from meeting the material needs of consumers to reflecting both spiritual and social and cultural values. In view of this research, based on the background of the times, the current situation of interactive experience food packaging design is effectively sorted out, and the characteristics of interactive experience food packaging design under the background of economic development are emphasized. Application methods, application principles and application values in food packaging design. Interactive experiential food packaging design should be studied from the aspects of con- sumers' emotional needs, interactive experience and entertainment, etc., combined with multi-disciplinary research, I believe that through the attention and efforts of the new design team including designers, consumers and manu- facturers, so that the interactive experience food packaging design develops in the direction of "fun, environmental protection, pleasant, beautiful, and easy to recycle", which is conducive to meeting the emotional needs of con- sumers. Therefore, in the process of design, research is carried out from the perspective of interactive experience design, so as to provide a more diverse, friendly and scientific design basis for food packaging design. Through in- depth analysis of the application rules of interactive experience design in food packaging design, the advantages of interactive experience design and its influence in food packaging design are further revealed, and a systematic theo- retical reference is made for interactive experience food packaging design.