Exploration and research on the external publicity path of Guangxi Wenchang culture under the background of new media
新媒体背景下广西文场文化外宣路径探索研究

摘要

广西文场作为桂北地区传统戏剧曲艺中的代表，迄今为止已经有两百多年的历史。然而，随着世界科学技术日新月异，媒体融合发展，多元化娱乐方式的冲击使得大众的审美趣味发生变化，戏曲类艺术被边缘化，民众对于文场艺术的关注度不高，当下面临如何传承好文场文化的问题。本研究基于新媒体技术融合发展的环境下寻找广西文场的对外宣传方法，旨在为保护广西文场戏曲提供可行之路。

Abstract

Guangxi Wenchang, as a representative of the traditional opera in northern Guangxi, has a history of more than 200 years. However, with the rapid development of science and technology in the world, the inte- grated development of media, and the impact of diversified entertainment methods, the public's aesthetic taste has changed, and opera art has been marginalized. field culture issues. This research is based on the integration and development of new media technology to find the external publicity method of Guangxi Wenchang, aiming to provide a feasible way to protect Guangxi Wenchang opera.