Analysis of Creative Elements and Communication Strategies of Online Suspense dramas
网络悬疑剧的创作要素及传播策略分析

摘要

随着互联网的发展，大批量网剧应运而生，在市场竞争日益激烈、用户需求越来越高的情况下，悬疑类以其特有的故事情节吸引了大量的观众，并迅速占领了网剧市场，受到广大用户的青睐。网剧是新兴的影视剧类型，以悬疑为主题受到广大受众的喜爱，受到广泛关注，而当下热门的网络悬疑剧大多是IP改编，并结合当下社会的矛盾以及各种不稳定的社会因素诞生的。网络悬疑剧对社会现实问题的深刻反思，在某种程度上引起了观众的共鸣，同时也是对真理的拷问，对人性的揭示和对法治的期望。伴随着网络悬疑剧的蓬勃发展，其中也存在一些弊端。本文对网络悬疑剧的创作元素进行分析，有助于我们借鉴和发展网络悬疑剧的市场，并在符合国家政策的指导下，做出高质量、高水平、符合观众观看习惯的网络悬疑剧。

Abstract

With the development of the Internet, a large number of network dramas emerge at the right moment. In the case of increasingly fierce market competition and higher and higher user demand, suspense genre attracts a large number of audiences with its unique story lines, and rapidly occupies the network drama market and is favored by the majority of users. Network drama is an emerging type of film and television drama, with suspense as the theme of the majority of audiences love, attracted widespread attention, while the current popular network suspense drama is mostly adapted from IP, combined with the current social contradictions and various unstable social factors born. The profound reflection of network suspense dramas on social realistic problems has aroused the resonance of the audience to some extent. Meanwhile, it is also the interrogation of truth, the disclosure of human nature and the expectation of the rule of law. With the booming development of network suspense drama, there are also some disadvantages. This paper analyzes the creation elements of network suspense drama, which is helpful for us to learn from and develop the market of network suspense drama, and make high-quality, high-level network suspense drama in line with the guidance of national policies, and in line with the audience's viewing habits.